A grand step for Diamond Jewelry market in the Corporate Gifting Sector
Diamond market further flourishes with its entry in the corporate sector serving itself as an important gifting and promotional tool.
Jewelry has been part of the Indian traditions for centuries. In the past it was treasured as a stone of value and security, but today more than even before the Indian consumer is lining up to buy jewelry that makes a fashion statement or expresses her individuality. Not only the richer class but also the sales were seen to be high in middle class section i.e. we are talking about approximately 300 million middle class consumers.
The rising purchasing power of the Indian consumer at all levels and the boom in the IT and the BPO industries has pushed up people’s desire to spend. India, which has long been the world’s largest consumer of gold, has in the last few years seen the overall jewelry market expand beyond expectations, with changing consumer preferences leading a shift away from heavy gold jewelry to lighter, trendier ornaments. India has tremendously increased it’s sales of diamond jewelry and taught Indians to value design where they once only looked at the intrinsic value of the jewelry.
Diamond no longer is a rich man’s possession, more or less it has turned out to be a fad today to gift diamond studded jewelry. This year itself in the month of February during the Valentine Day one had seen a remarkable upward trend in sales. The valentine day is no longer restricted to only youngsters but now older couples and families enjoy the occasion equally. This was very much evident in the jewelry market this year. Gifting has become an exclusive way of expressing your love and speaks just more than words.
The diamond boom in corporate world recently small, branded diamond Jewelry products are seen exchanged in the corporate gifting industry. Brands are playing a major role in propelling growth in the diamond jewelry industry. Branded products are bolstering consumer confidence with their assurance of quality. Brands cater to vary segments at different price points and new collections of the season are seen with the very coming festival – diwali, giving the customers the power of choice.
Particularly remarkable is the huge boom in the demand for diamond studded jewelry in the corporate segment. Within overall jewelry sales the diamond segment accounts for around 20 – 25% of the total sales in which it obtains 75% of it’s sales from metros. In which around 5-7% of the market sales is seen in corporate gifting. Though constituting in a small manner the corporate market is showing fast growth. It is seen to grow approximately 20% more per year.
The products seen to be most saleable as corporate gifts include small heart shaped diamond pendants, spiritual pendants, colored diamond jewelry, small bud earrings, balis good for casual wear, minakari, kundan and polki work diamond jewelry products etc. Rings are also considered while gifting but they face the problem of size however delicate rings of standard size are also seen to be a part in the corporate gifting product range.
Some of the well known brands ruling diamond market, who have put their foot in corporate gifting are D’damas, Ciemme of C.Mahendra, Adora brand of Concept Jewelry (India) Pvt.Ltd., DTC’s Asmi and Nakshatra to name a few. Festivals play an important role in a person’s life and diamonds have successfully managed to merge itself as a part of their gifting traditions. Diamond pendants and rings at just Rs.999/- & Rs.1999/-. The market demand for diamond jewelry has definitely improved than last year and the growth seems to be fast moving.
So the market definitely seems to be promising.
One has seen that the dominant consumers of diamond jewelry for corporate gifting are the all major pharmaceutical companies and electronic companies. Diamond jewelry products are also used for cross promotions by many travelling agencies, cosmetic manufacturers, clothing industries etc. Even in the banking and service sector this kind of jewelry has worked as an effective promotional tool. Many well known banks present their premium customers with small branded diamond pendants on becoming the proud owner of their gold credit card and such other schemes. Branded diamond product serves to be an ideal gift to the valued customer and being branded it also comes with a touch of trust. The customers are known to preserve such gifts forever.
Diamond Jewelry Gifting
Diamond jewelry as a gift is emerging in the market and not only in the corporate sector but with so many brand ambassadors advertising the brands, it is growing at an individual gifting platform too. The most recent, ‘Swaranjali’ from Adora, to hit the marquee is the signature collection of noted playback singer Lata Mangeshkar, which is said to open a new spectrum in the premium branded jewelry segment in India. Further the retail scenario which is on an upswing in India is said to be supporting the growth of diamond jewelry. There are exclusive jewelry malls opening up in the cities where some of the best brands in the country are deciding to set up shops. Such malls are guaranteed to bring about a revolution in the highly fragmented jewelry industry where the retailers could provide which consumers deserved and desired. This will redefine jewelry-retailing standards, which will encourage Indian consumers, NRIs and foreign tourists to spend more on jewelry thus boosting the Indian industry.
Women Power
Last but not the least the Indian woman’s persona too has changed perceptibly, she is young, urban and independent. The percentage of Indian women who preferred to have a diamond set has grown by more than 300 per cent. It is found by a survey that approximately 15 per cent of Indian women within the upper-economic class own diamond jewelry. Thus the new Indian woman is a reality that no marketer can overlook. Also the diamonds are not just restricted to rings and earring they have now also become a part of a women’s other personal accessories, like diamonds are now studded in watches and bracelets, in their hand bags, clips etc.
One needs innovative ideas to attract and retain customers. Apart from the privilege of choice offered to the consumer, the branded diamond jewelry market has to face competition from the local fragmented jewelry market too and one has to keep it’s step cautiously. A customer today needs to be pampered and it is very essential to know your consumer, as it becomes easier to respond to their needs. Advertising has increased brand consciousness markedly and most importantly, branded and machine-made diamond jewelry has become increasingly more affordable. Diamond jewelry has consumption grown at a blistering 24 % in 2003. India has seen a similar growth pattern in 2004 & 2005 and it will be no different in 2006. The diamond has also stepped into the marriage market, until recently, which was had veritable strong hold of gold jewelry only. Diamond jewelry market is definitely at it’s zenith and has a very promising future ahead as far as corporate and personal gifting is concerned.
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Fashionistas, particularly women, always feel the need to properly and effectively accessorize. Aside from wearing the best signature brands of clothes, most women now require good and elegant accessories and jewelries to complement and make the overall getup interesting and extravagant. Because diamonds are considered the most expensive gemstones ever, women would always feel so honored and confident to wear any diamond piece. But because doing so is not practical anymore given the striving and crunched prevailing environment, more and more women prefer to wear cubic zirconia jewelry instead.
If you aim to ramp up your fashion sense and expand your portfolio of jewelries, it would be advisable if you would buy and collect sets of cubic zirconia jewelry. Many women aim to dress and look elegant and extravagant always. Thus, they would strive to make sure they gain access to the most good-looking and extravagant accessories out in the market. Now, even the most sought-after and popular socialites do not mind if they would be photographed and seen using sets of cubic zirconina jewelry during high-class and important occasions. As a matter of fact, wearing cubic zirconia jewelry is becoming somehow a form of fashion statement among many opulent women all over the world.
If you are looking for cubic zirconia jewelry, you should never worry. There are numerous cubic zirconia jewelry products that are constantly rolled out in the market. For meticulous clients, it would be a delight that currently, there are numerous and a wide variety of cubic zirconia jewelry sets that are sold in jewelry stores and shops. There are no hassles and setbacks in purchasing such items.
Now, people really do not mind knowing that a personality is wearing cubic zirconia jewelry. As a matter of fact, most of the time, people highly regard people who are openly and admittedly wearing cubic zirconia jewelry. Because there is a prevailing economic crunch worldwide, wearing any cubic zirconia jewelry can be considered a practical and highly reasonable measure. There is no need to spend a significant amount of money buying sharply expensive jewelries. To be able to look more beautiful and extravagant, women know that there is not much need to wear the most expensive and high-class jewelries.
Characteristics of cubic zirconia jewelry
To be able to understand and be able to distinguish cubic zirconia jewelry, it would be helpful if you would be familiarized with the basic features and characteristics of such materials. Primarily, every cubic zirconia jewelry is made up of cubic zirconia, a type of important and highly aesthetic mineral that is artificially manufactured or synthesized. It can be easily determined that cubic zirconia jewelry is not as costly and expensive as the common diamond jewelry.
As for the physical characteristics, cubic zirconia jewelry would look more elegant and shapely. The texture and overall appearance of the gemstone would look totally flawless. That is because manufacturers of cubic zirconia always make sure that their products are as flawless as possible.
In terms of overall appearance, there is not much difference between how diamonds look like and how gemstones in cubic zirconia jewelry sets appear. As mentioned, cubic zirconia has been invented and developed to serve as an effective replacement and cheaper alternative to diamonds. Actually, there is not much difference between the two. But if you would consider the tag prices and the overall costs, then, you would quickly assert that cubic zirconia jewelry is priced cheaper and more affordable.
How to buy cubic zirconia jewelry
Buying cubic zirconia jewelry can be as easy as buying any kind of jewelry. As long as you know what type and design of jewelry you would need, you would find that there are numerous types, designs and colors of cubic zirconia jewelry to choose from.
There are many jewelry shops that are selling such products. For your convenience, there are also online auctioneer and shopping sites that are selling cubic zirconia jewelry. There are many Websites that are offering and posting brochures of different sets of cubic zirconia jewelry. All you have to do is to log on and choose the models in the brochure that pleases and appeals to your eyes.
You can make the purchase using credit cards, or through traditional means of transacting using cash. Cubic zirconia jewelry transactions are made simpler because such transactions are made to look like and become like normal buying deals of any form of jewelries.
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The jewelry industry is among the most important industries worldwide. That is because through the years, wealthy and affluent people have always been interested and truly enthusiastic about buying and amassing one or numerous sets of jewelries. Diamond jewelries of all kinds are considered the most expensive and in-demand. Thus, when alternatives to the usually expensive items surfaced in the market, everyone seemed to be ecstatic about it. Cubic zirconia (cz) jewelries are among the most extravagant and affordable nowadays.
There are many reasons why many jewelers keep on developing, designing and manufacturing different cz jewelry sets. The most noticeable and logical reason is that many people are patronizing and loyally buying the items because of its distinct extravagant quality despite the very affordable and reasonable prices. To put it simply, cz jewelry items are imitations of diamond jewelries. But you should not bat an eyelash instantly. There is a great catch. Cz jewelry products in the market are almost always of superior quality. Even experts really admire the quality and beauty of cz jewelry items sold across the market.
Why consumers keep on buying any cz jewelry
Consumers are almost always conscious about the price tags of the goods they buy. Moreover, they are at the same time almost always conscious about the accompanying and prevailing quality of the items they are purchasing in the market. Jewelries are not really necessities but they are premium items that the affluent and the fashion icons always consider as staple accessories to bolster their self image and beauty.
Because consumers are always conscious about the prices of the jewelries they wear, they know that owning and wearing diamonds is an utmost privilege. However, they may look fabulous and elegant, but for sure, they would bring risks and danger upon themselves. Thieves and robbers would always target any form of diamond jewelry because the usually high market valuation. This point makes cz jewelry purchases very common nowadays.
To date, sales figures indicate that cz jewelry products have been enjoying a steady rise of sales performance as years pass by. Since cz has been known to the market as a standard and good material for jewelry customization and development, people have been curious of the many forms of cz jewelry sets in the market.
The unusually and significantly lower tag prices of every cz jewelry in the market is a sure and absolute reason why consumers keep on buying the products. Now, the elegance and privilege of wearing authentic and real diamond jewelries can be experienced even by the commoners. Cz jewelry is the answer for such privileges.
Basic features of cz jewelry
The low price tag of cz jewelry is the basic and outstanding feature of the product. There are no other jewelry products out in the market that are as cheap but as elegant as the popular cz jewelry. Consumers who aim to own elegantly looking and beautiful cz jewelry pieces would almost always find the opportunity to have one.
Aside from the cheap price, another outstanding feature of the cz jewelry is its exquisite and unique beauty. Because every cz jewelry is a perfect and appropriate imitation of real diamond jewelries, the item is almost always as beautiful. People would almost always adore every cz jewelry they see as they would likely and expectedly mistake the items for real diamond jewelry items.
Diamonds are considered the hardest substance or material in the plant. The minerals are not just used as decors and jewelry gems. They are also used a materials to cut other hard items, elements and materials in the face of the planet. Thus, when cz was invented, developed and distributed, the synthesized and man-made mineral product was created to also have that basic diamond feature. Thus, you would notice that the cz gems and items found in every cz jewelry is as hard as real diamonds.
Where and how to buy cz jewelry
The local and traditional jewelry stores are where cz jewelry items are always found and bought. If you are aiming to buy cz jewelry, all you have to do is to basically go out of the house and go to the nearest and reliable jewelry store to look out for and check out the cz jewelry items that bear the latest and timeless designs.
Purchases can be done the conventional way using cash. Credit cards can also be used to buy cz jewelry. There are online shops that are rolling out cz jewelry items in the market for a more reliable and convenient cz jewelry purchase.
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Jewelry is not only fashion its culture, its history. Jewelry-there is no escape from it. One has to wear it one-way or the other. Jewelry is almost becoming a necessity currently. You can brighten-up your day or make a new friend with a mere piece of ornament. Jewelry has been getting considerable attention at all times. Jewelry of different eras will tell you the stories of that time due to its design and craftsmanship. You can actually trace history with jewelry. The history of jewelry is as old as mankind itself. With the passage of time the art of jewelry has marvelously evolved to the heights of perfection.
With every passing year jewelry has stood for different symbols and reasons. This symbolism changed from time to time. If we take a look, well find the traces of jewelry before the time of Stone Age when people use to bury dead bodies along with their precious assets including jewelry with them. Then in Stone Age when the humans were not civilized but still they were aware and also felt the need of ornaments, their jewelry was fashioned using their primitive tools out of wood, stones bones, animal teeth, pebbles, feathers, shells and leather. Gold and silver made its first appearance with the ancient Egyptians. They liked gold because of its warm, glowing color and its ease to work on it, being relatively soft and pliable. And I believe since then gold never loses its charm actually the craze of gold is getting wilder with every coming year.
Use of precious stones started in Egyptians time. Especially the jewelry using turquoise and lapis lazuli was very much liked by them. Egyptian were shown wearing bracelets, brooches, headdresses, pendants and rings made of gold, silver and precious gemstones in ancient pictures and sculptures. Ornaments took a primary importance in their lives and thats is why jewelry craftsmanship was developed a lot in this age. Elegance and sophistication was a trademark of old Greeks jewelry. They used several designs but mainly their specialty was gold filigree of wire openwork in the naturalistic shapes of flowers, leaves and animals. Whereas for Romans jewelry was a status symbol, middle Ages also followed the same rule though styles and income levels relatively discouraged wearing of most jewelry. But Brooches were an important part of the wardrobe as they were practical in holding up tunics and cloaks. In this period all social classes commonly wore rings. Rings made of iron, copper, and silver or gold with the metal referring to the wearers social standing.
Renaissance period came with the revival of ornaments, fashion of showing more skin gave ample chance for jewelry to become a trend. Jewelry transformed into art in this era, jewelry was equally used by men and women though mens necklaces was more like chains and women tend to wear more complicated designs with twists and bead work. Pearls came in Elizabethan era, in contrast to Renaissance period delicate one droplet pearl earrings with simple matching pearl choker made its appearance in England. Georgians Jewelry was entirely handmade and therefore quite individualistic. Both men and women wore heavy, richly jeweled chains, rings, shoe buckles, and hair ornaments, buttons and brooches. Clothes with gemstones sewn on them were a pretentious flaunt of wealth. Jewelry settings were designed to exhibit the color and sparkle of gemstones, predominantly diamonds. The principal theme of the period was stimulated by nature, including flowers, leafs, insects, birds and feathers.
Art of jewelry making was further refined in Victorian period in Europe, and exquisite lockets and cameos were made. They started stamping out Standard Jewelry to be duplicated, this feature brought quality jewelry to the middle-class as well. Platinum came on the scene in 20th century. Long dangling earrings, long strands of pearls or beads, diamond watches cocktail rings, and multiple bracelets on both upper and lower arms was the gift of 20th century. Platinum and precious stones, particularly diamonds were also in. From 1940s flamboyant curves and bows in large pieces of jewelry became identified as Retro Modern. Yellow gold again regained distinction these years, Semi-precious stones and man-made rubies and sapphires became more popular. Cocktail rings, bracelets, watches and necklaces were enormous.
Todays clients would consider that style quite extravagant and flashy. Early 1990s gave a comeback to platinum and novel pieces like the tennis bracelet and the diamond solitaire pendant made their way this time. Men leaned to wear bracelets, necklaces and even earrings more when the Twentieth century drew towards its end. But now jewelry is fairly used by both sexes. From bracelets and toe rings, to necklaces and tongue studs, jewelry continues to be a popular titivation for the human race and most body parts have been pierced to allow for the wearing of such. Watches also have been an important part of jewelry, as jewelry improved on the whole watches also got better and better and today we have a long list of watches having different designs and functions. Analog, digital, LCD, LED, quartz (which is one of the most famous nowadays), mechanical, jewel, diving watches, all are used according to ones liking. Just like any other jewelry piece in watches too there are several brands you can go for. Watches are not mere necessity anymore they are much more than this.
Todays jewelry is the mirror of wearers soul and personality. Jewelry is the license to stamp your own individuality. Jewelry says a lot more then you can think. It actually talks. You can experience it, if you are going to a new place where anyone hardly knows you then wear an eye catchy piece and people will definitely drew near you to ask you about it. Trust me sometimes an ornament can actually compel someone to talk to you. Youll be thinking this is sheer exaggeration. No, Jewelry affix beauty to your charm, in fact it adds to your body language. It reflects the definitive style and persona of the person wearing it. Zany and colorful wearable art works best, it shows you have a wanton spirit, are playful, light-hearted, and spontaneous. Try experiencing the wonders of jewelry do in your life, make it a point not to leave your home without a piece of jewelry as it is worth it.
For more details about jewellery and watches visit: http://www.bargainvaluedeals.com/jewelry-and-watches.php
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There are several types of Jewelry shops where one get Jewelry Mountings. There are different types of Jewelry Mountings available in the market. Jewelry Mountings are of different styles and can go in for Jewelry Mountings as per his or her choice. Some of the popular Jewelry Mountings include the Yellow gold Jewelry Mountings, White gold Jewelry Mountings, Silver Jewelry Mountings to name a few.
Jewelry Mountings vary in price as they are made of out gemstones and other materials, which come in different size, styles and colors. People should go in for Jewelry Mountings only from reputable Jewelry shops as they polish and set the gemstones and there by offer you with excellent looking Jewelry Mountings. One can also get Jewelry Mountings and Jewelry setting service on Internet.
One should browse around and try to find out good Jewelry shops where one can find the latest trends and designs of Jewelry Mountings. Good shops offer wide range of Jewelry Mountings such as Gemstone Jewelry Mountings, Platinum Jewelry Mountings, Precious Metal Jewelry Mountings to name a few.
In Jewelry shops one can buy designed Jewelry Mountings or can even give their own designs for the Jewelry Mountings. Jewelry Mountings look so exquisite that who so ever goes in for Jewelry Mountings looks really amazing. One can also go in for Jewelry Mountings when they want to give some precious looking jewelry gift to their loved ones. Jewelry Mountings can be a bit pricey but not as precious as your loved one’s reactions on getting such type of Jewelry!
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The times are really getting harder and harsher. Because there is a pending and apparent economic crunch anywhere in the world, it is easy to realize that the number of robbers and thieves is really rising. But because there is a constant need to be fashionable, there is a need to wear jewelry, especially for the fashionably conscious people. But how secure and safe could you be when you decide to wear jewelries during important occasions? Do not fret. There surely is a fashion jewelry that would suit your taste.
What is fashion jewelry? Those who are not familiar with the word would readily assume that fashion jewelry is a piece of fashionable jewelry. Yes, it is true. Fashion jewelry entails fashion and beauty. But more than that, fashion jewelry is a piece of accessory that has less actual valuation that it really looks like. In other words, the words may be harsh, fashion jewelries are fake jewelries.
When you say fake, that means the materials by which every fashion jewelry is made up is fake or is not really expensive. For example, a gold necklace would not really be a gold necklace if it is a fashion jewelry. In such case, the gold in the necklace is not really gold but a material that is tarnished or colored to make it appear like it is actually and genuinely gold.
Buying fashion jewelry
There is a market for fashion jewelry. That is because as long as there are budget conscious people, as long as there are wise and fashionable consumers, there would always be buyers of fake jewelries. As long as there are fashionable and extravagant people who could not really afford expensive and premium priced jewelries, there would always be demand for fashion jewelry.
If you are aiming to buy a set of jewelries to suit you get up for an important occasion, why not consider buying fashion jewelry? Nowadays, people would not really care if somebody is wearing fashion jewelry. As long as the wearer could carry the items in fashion and he or she looks good and elegant on them, there would be no questions asked.
Buying fashion jewelry is also made easier nowadays. To make a purchase, all you have to do is to go the nearest and reliable jewelry store. You could easily spot a section of displays for fashion jewelry. Notice that modern fashion jewelries are exquisitely beautiful and gorgeous.
Online purchases of fashion jewelry is also made more feasible and convenient. To do so, all you have to do is to log on to the Website of an online jewelry store or online auctioneer or shopping store. Find and look for fashion jewelry brochures and presto, choose the design and styles you want. Consider the overall get up and design of the clothes you would wear before finally ordering and buying the appropriate fashion jewelry for you.
The advantage of wearing fashion jewelry
The first and primary advantage of wearing fashion jewelry is its relative low cost. Yes, because fashion jewelries are fake jewelries, it is expected and logical that the tag prices are not as significant and as expensive as the premium and genuine expensive jewelries. For example a gold fashion jewelry would naturally cost significantly cheaper than the actual market cost for real gold jewelry.
However, despite the big difference in pricing, it would be amazing that fashion jewelries are still looking as elegant, as gorgeous and as breath-taking as any other expensive jewelries in the market today. The dangling appeal and the fancy reception of bystanders and admirers to fashion jewelry is at the same magnitude as the adoration provided and paid to real and genuine expensive jewelries.
Another advantage of wearing fashion jewelry is that you would have a sense of safety and security. If ever you would be robbed while wearing the jewelry, you could be sure that you are not standing to lose a significant amount of money or asset. Fashion jewelries are cheap so you could easily buy hundreds of them anytime you desire. And you could easily dispose them if they already not usable.
Burglars and thieves certainly would not like it if people would heavily patronize fashion jewelry. That means that the robbers’ efforts to steal and forcefully take a precious jewelry would be futile if they would be robbing fashion jewelry.
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